If there is one thing that endeared the Divisional Head, Brand and Communications, Charles Aigbe to many, it will definitely be his swift response to brand crisis management.
The corporate guru remained one of the few corporate affair officers with strategies that can transform a local brand into a global brand.
Ebonymediagist gathered that, ever since he joined Fidelity Bank Plc, the organization has experienced strategic growth within the banking sector.
His unrelenting and teamwork spirit has paved way for the bank to excel amidst other competitors.
Recently, both the bank and Charles Aigbe were honoured with outstanding SME Supporting Bank of the Year and outstanding Corporate Communications Personality of the Year respectively at the 2020 Marketing & Advertising Award for Excellence ceremony that took place at the D’Podium International Centre in Lagos.
According to the organizers of the award, he was bestowed with the award, in recognition of his contributions to the growth, development and continuing evolution of the Nigerian marketing and brand management business even in the face of daunting challenges